2011 is fully gone, and 2012 has rolled in without missing a beat. The social media marketing industry keeps growing in leaps and bounds. I often hear people say social networking is similar to the Wild Wild West! So answer this question for me personally. Would it be valuable in the event that you knew the future social media marketing trends for 2012? How wonderful would it not be to know what trends are in store for the year ahead? Could you adequately plan this rapidly changing industry? In this posting, I provide my 2012 predictions for the evolving trends in the social-networking industry. It’s always gratifying when my predictions become a reality. My predictions are not based on any kind of special powers. They are based on my industry research, what I read and what I see happening every day in my work. My accuracy rate in the social media marketing industry has been about 97 percent. However, even when I’m wrong it’s only because my timeline finished up being longer than I thought it had been going to be. I have a knack for spotting social media trends. Which article lists four powerful trends unfolding at this time. You can profit from what I say or ignore me, the decision is yours. In any event these trends will unfold because the year progresses. So read on and heed my advice. Prepare your social media campaigns to take advantage these trends for 2012 and beyond.

Prediction #1) SOCIAL MEDIA MARKETING Networks and Marketing will continue steadily to grow at an alarming rate.

Last year Facebook grew from around 600 million to 800 million users based on whose numbers you think. Twitter and LinkedIn also both showed growth and added many new features, (not to mention that they both acquired several new partners and internet assets). Increase this, Google started Google+, and Microsoft is reported to be in the works of creating their own social network. The adoption rate of small business will lead just how, but expenditures by large corporations will exceed that of both small and medium-size businesses. My first advice to you is; create and implement “a worker social media use policy” to regulate business hour usage. Second, develop a social media marketing intend to reach and engage this enormous market. Combining both engagement and pay per click campaigns work best.

Prediction #2) Among the largest players in the social media marketing arena can make a “miss step” in 2012.

I believe that one of the very best four Social Media Network companies will make a costly mistake causing them to lose significant market share. Right now several of the larger social media giants like Facebook, Twitter, and LinkedIn all share one crucial flaw. Motivational Content make an effort to make it almost impossible to communicate with them. Take Facebook, for instance. They do not list any contact information apart from a Facebook page. Sure they will have lots of help pages. Yes, Facebook has a blog, plenty of YouTube videos, but provides no phone number where you could call and speak to a individual? They do have a Facebook page you can enter suggestions about, but that’s it. What happens when you get yourself a strange message from Facebook, or you’re having difficulty with your account? You post a message and never get a reply! Twitter and LinkedIn aren’t much better. They don’t really list a contact contact number or address either. However, I have found that they do reply to your email and posted messages, though it sometimes takes so long as seven days to get a reply.

In my opinion, of the very best three social media marketing companies, LinkedIn provides the best service. Google is new in this game. It isn’t as an easy task to lump them in with all of those other social media marketing giants yet. However, I can tell you that Google includes a notoriously poor customer service reputation. It’s been my experience with Google that the quality of service you receive depends upon the person you obtain on the phone. Fortunately that you can obtain someone on the phone! Google does list contact numbers. My advice to any business is easy, be ready to create changes to your social media campaign if you need to. Furthermore, if you’re using the top four social media marketing services, make a backup of one’s data. This is in case you decide to make “the switch” and ditch one of these brilliant players.

Prediction #3) Google+ will become one of the top 3, in the social networking arena by the end of 2012.

I know I’m going out on a limb here, but I really believe that is inevitable. Google’s share size and current customer base allows Google+ to cultivate at a much faster pace than other social media marketing sites. The exact number of Gmail users is not public, but we do know that it is huge! I have read estimates ranging from about 190 million to 250 million accounts. Furthermore, Google owns so many internet properties, they can easily integrate using these properties into their social network. This adds value to their social network. Add to this, the truth that Google owns Google Search, Google AdWords, YouTube, Blogger and Picasa. Are you starting to obtain the picture? Google is gigantic. Google controls the lion’s share of internet traffic and advertising dollars.

Google has also been able to produce a social-networking product that is convenient to use, internet search engine friendly and innovative. These qualities’ have made them the web leader they are today. I am not sure that they can keep this frantic pace forever, but for 2012, it is a done deal. My advice to you is to review where you are spending your advertising money and see if it seems sensible using any of the Google properties. If you’re an individual, and have been waiting on the sideline with Google+, stop what you’re doing and take the ten minutes to create a Gmail and Google+ account. If you already have a Gmail account, this will only take you about 5 minutes. The bonus here is you may also set up a Google+ Brand page without a lot of fuss.